
Ok, so I’m late on this whole Ralph Lauren Olympic uniform controversy thing.
I’m not actually watching the Olympics (blasphemy!) or reading stories about it but when I came across Marc Ecko weighing in on the issue, I knew I should be paying attention.
nymag.com caught up with the man-about-town and he explained why we shouldn’t get our panties in a bunch about Ralph branding our Olympians:
“[Ralph Lauren] probably paid a ton of money for that license. I mean, people don’t realize — and I’m not saying that it’s right — but the Olympic license … he had to pay for that. So, it’s no different than a big HP commercial or a big ‘Brought to you by Visa’ in between the spots.” Ah, the magic of licensing! Ecko continued, “He was trying to get credit probably for the fact that he designed it. I don’t know — I don’t think it’s that much of a controversy. If they saw a swoosh, would they have said anything? If they saw Adidas’ three stripes, would they have said anything? Somehow it’s okay for a sports brand.” Touché.
Well, the swoosh and three stripes are synonymous with sports, the Pony is synonymous with pricks at country clubs talking about sailing.
But whatever…technicalities.
In any case, if Marc had it his way we’d be parading around in rhino gear.
“If it was me, there’d have been a big-ass Rhino [Ecko logo] on there. If it was me, I would have made sure people knew. You know what I mean? I think that’s a part of the idea of the licensing agreement. And then he’s got the ability to go resell it, I believe. I bet you that stuff is even in the stores right now.”
Because nothing says Olympic pride like licensing agreements and big ass rhinos!!!
Go for the gold, Marc!!!!